Does your organization have challenges capturing truly useful customer insights? Many companies ask mediocre questions, get mediocre answers, and struggle to translate that feedback into revenue-generating deliverables. The Customer Lab Workshop helps your team overcome these challenges. Learn how to capture deeper customer feedback, how to frame questions and surveys, conduct effective needs analyses and assessments, and translate customer insights into revenue growth. This program will engage your key team members to talk and think differently about customers, innovation, and problem solving. Ideal for Marketing, Sales, and Customer Service leaders and teams.